Marketing Materials for Medicare Prescription Drug Plans

In a recently released report, the DHHS Office of Inspector General found that overall, PDP marketing materials did not meet the guidelines. Eighty-five percent of marketing materials failed to meet at least one element of CMS's guidelines. The elements not met comprise omissions from the model documents as well as problems with the language created by sponsors. These elements reflected the array of requirements in the guidelines, which ranged from details about PDP benefits and rules to requirements for font size for footnotes.