The Boomers are COMING. They are coming. As a cohort they are 78 million people strong and spend an estimated $2.3 trillion per year on consumer goods and services. Most important, they’re turning 60 at the rate of one every seven seconds, driving the greatest Old Age Boom ever known.
But don’t even think about calling them Senior Citizens.
Baby Boomers, no surprise, do not plan “to go gently into that Good Night” of retirement living and senior citizenship. Just like they redefined coming to age in the sixty’s, they are aging on their own terms. So if you’re a provider of goods and services marketed towards “seniors” or “elders”, watch out.
Elderhostel, a nonprofit lifetime learning organization that has been providing a wonderful travel experience for older people for more than 30 years, is taking this advice to heart.
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