by Anthony Cirillo
Until you experience the healthcare system as a patient or a caregiver, you will truly never know how to fix it. A few cases in point: A year ago on Christmas Eve my mother took a tumble that fractured her neck. She ended up in the hospital for a week as a result.
Experiencing the hospital up close and personal as a concerned son, I came to realize that I could serve a much bigger role as an outsider talking about healthcare issues than as a chief marketing officer in a hospital--a position I spent many years at and would probably never do again.
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