The research reported in this article is not directly about the move-in process into Long Term Care (LTC) or Senior Living (SL); however, it implies that competitive organizations will have to recreated the same sense of community within their residence that older adults feel they have left behind when they move in.
Researchers from University of South Carolina outlined the importance of salient social connections in the lives of older adults. “Salient connections…form the basis for all human existence and it is the phenomenon of connectedness that brings quality of life.” This seemingly commonsensical statement is far too often taken-for-granted and thus overlooked by many. Just as in the1980s when economists had to be reminded that market relationships are embedded in a web of social connections, today many service providers can stand to benefit from being reminded that the social connections their residents have help drive the satisfaction and quality of life of their residents. Additionally, these social connections help shape the decision to move into your residence. So paying attention to the social needs and relationships of residents or potential residents will help both program development and marketing.
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