Image via Wikipediaby Lowell DempseyThere has been plenty of coverage lately on the importance of the youth vote on Election Day. It's as though politicians think older voters - one in three Americans - can be taken for granted.
The readers of Aging And Disability In America probably don't know John Erickson, but they should. John is the Chairman of RLTV and founder of Erickson Retirement Communities, and is leading the way in making sure that the voices of Americans 55 and older are heard. People 55+ - and that includes John himself - make up one-third of America and care deeply about not only issues that affect them personally, but also how today's decisions will affect the future for their children and grandchildren.
John's rallying call to this powerful group of 70 million Americans can be found here:
http://johnerickson.tv
He's also led the way on RLTV with Prime Votes, an initiative to help inform boomers and seniors about the important issues in the mid-term elections. Prime Votes features nightly updates with Sam Donaldson and John Palmer as well as two national forums hosted by Cokie Roberts to air this week on RLTV and C-SPAN.
More about Prime Votes, as well as John's discussion of many important national issues, can be found at the johnerickson.tv site.
One theory I would propose is the same mistake many other marketers make. There is a "stereotype out there" that says it doesn't matter if you market to boomers, because they won't change their mind. Also, if you notice whenever there is someone on a commercial that even looks like they are over 50, the ad is about some scare tactic. I get tired of people equating aging with stupidity.
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