Image via CrunchBaseby Paula Spann
Elders in Action, a nonprofit advocacy group in Portland, Ore., publishes an extensive directory of local businesses certified, after unannounced visits by undercover volunteers in their 60s through 80s, to be elder-friendly.
Take a look. Auto dealerships, medical practices, moving companies, food markets, travel agents, insurance firms, government agencies — the Elder Friendly Business Certification program has given a literal seal of approval to nearly 300 Portland-area locations.
It works this way: a local company, possibly noticing the surge in the older population and how much financial clout elders have, requests certification. Small businesses pay $200, larger ones $400. (Brief digression: What causes so many innovative concepts in aging, including assisted living, to originate in Oregon? And can we bottle it?)
Full Article
No comments:
Post a Comment